Brand identity
Logo, mark, colour and type systems, and a guideline document so it stays consistent everywhere it appears.
Brand & website studio — Aotearoa New Zealand
We don't redesign your website. We alter how your business is perceived.
Brand identity, websites and photography for New Zealand businesses that are ready to look the part.
Est. 2026
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01 — The idea
Most businesses aren't badly run. They just look like they are.
A ten-year-old website, a logo someone's nephew made, and photos taken on a phone in bad light. None of it reflects the standard of the work — but it's the first thing anyone sees, and it quietly costs you the jobs you should be winning.
ALTER closes the gap between how good you are and how good you look. One studio handling the brand, the website, the photography and the search setup, so every piece agrees with the others.
01
One studio, one standard
Brand, site, photography and search handled together — not stitched together from four suppliers who never spoke.
02
Built to be found
Every build ships with local SEO, Google Business, analytics and schema in place. Looking good is only half of it.
03
Made to last
Custom-built, fast and maintained. Not a template you'll be replacing again in two years.
02 — What we do
Everything that shapes how your business is seen.
Take the lot as a package, or pick off a single piece. Both work.
Websites
Custom-designed and built from scratch — one page or twelve. Fast, mobile-first, and structured to turn visitors into enquiries.
Photography & film
On-site commercial photography of your team, premises and work — plus drone and short-form video where it earns its place.
Search & digital setup
Domains, DNS, business email, Google Business Profile, analytics and local SEO — set up properly and handed over documented.
Print & physical brand
Business cards, email signatures, signage and vehicle concepts, workwear and merch — the brand off the screen.
03 — How it runs
A short, clear process. No mystery.
You'll always know what's happening, what's next, and what it costs before it starts.
A conversation first
A short chat about the business, the customers you want more of, and what's getting in the way. Scope and timeline get confirmed here — before any money changes hands.
Positioning & visual direction
Where you sit against everyone else, what you say, and how it should look. You sign off on a direction before anything gets designed properly.
Identity, site and content
Brand assets are built, the site is designed and coded, and the photography is shot on-site. Copy is written and edited as it goes, not bolted on at the end.
Live, indexed, looked after
Domain, SSL, email, analytics, Google Business and indexing all handled at launch. From there a care plan keeps hosting, security and small changes off your plate.
04 — Pricing
Real numbers, published up front.
Three packages that cover most businesses, ongoing care once you're live, and individual services if you only need one thing.
01
Foundation
Get your business looking right.
From$1,190
For businesses that don't have a decent website yet — or have one that isn't doing them justice.
Brand
- Existing logo cleaned up and refined where needed
- Core colour palette and typography selection
- Basic visual direction
Website — one page
- Custom-designed scrolling homepage
- Hero, services, about and contact sections
- Testimonials and gallery, where available
- Enquiry form, click-to-call / email buttons, social links
- Optimised for mobile, tablet and desktop
Digital setup
- Domain registration, DNS and SSL/HTTPS
- Google Business Profile connected and optimised
- Google Analytics and Search Console
- Sitemap, indexing and basic on-page SEO
- Local business schema, where appropriate
02Most popular
Identity
Turn your business into a recognisable brand.
From$2,290
Everything in Foundation, with a full brand identity and a bigger website built around it.
Brand identity
- Logo refinement or redesign, with primary and secondary versions
- Icon or mark, where appropriate
- Colour system and typography system
- A short brand guideline document
Website — 5 to 7 pages
- Home, About, Services, Projects, individual service pages, Testimonials and Contact
- Conversion-focused structure with a project / case-study system
- Image galleries, review integration and FAQs
- Custom enquiry forms, maps and service areas
- Copy editing throughout
Photography
- A 2–3 hour session on-site
- Around 20–30 professionally edited images
- Covers your team, premises and work in progress
- Used as hero imagery across the new site
Digital
- Keyword research and local SEO optimisation
- Google Business Profile optimisation
- Analytics and Search Console
- Business email setup, up to 3 mailboxes
- Social profile branding
Email subscriptions (Google Workspace, Microsoft 365) are billed separately by the provider — this covers getting it set up properly.
03
Alter
The full transformation, start to finish.
From$3,750
Everything in Identity, with brand strategy, a bespoke website and a full day of content.
Brand strategy
- Discovery session, competitor review and positioning
- Messaging and tagline development
Visual identity
- Primary and secondary logo, plus a brand mark or icon
- Full typography and colour systems
- Supporting graphic language
- Complete brand guidelines
Website — 8 to 12+ bespoke pages
- Fully custom layouts and an advanced case-study system
- Conversion-focused structure, custom forms and integrations
- Subtle motion, a strong mobile experience and performance optimisation
- Analytics and conversion tracking, copywriting throughout
Content production
- A full day of commercial photography on-site
- A large library of edited images — portraits, process, premises, projects
Digital
- Full technical and local SEO foundation
- Google Business Profile overhaul
- Analytics and Search Console
- Domain management and business email setup
Physical brand
- Business card and email signature design
- Vehicle or signage concepts, where relevant
- Merchandise or workwear design
- Social media profile templates
Video and drone photography can be added to any package — see À la carte.
A website needs upkeep once it's live. Care plans keep hosting, security and small updates handled, so you don't have to think about it.
Choose a plan once you're live
Foundation Care
$39/mo
or $390 / yr
Identity Care
$69/mo
or $690 / yr
Alter Care
$149/mo
or $1,490 / yr
Hosting management
FoundationIncludedIdentityIncludedAlterIncluded
SSL / DNS management
FoundationIncludedIdentityIncludedAlterIncluded
Domain management
FoundationIncludedIdentityIncludedAlterIncluded
Form monitoring
FoundationIncludedIdentityIncludedAlterIncluded
Website maintenance
FoundationIncludedIdentityIncludedAlterIncluded
Analytics
Foundation—IdentityIncludedAlterIncluded
Small content changes
Foundation—Identity30 min/moAlter2 hr/mo
Priority support
Foundation—Identity—AlterIncluded
Quarterly website review
Foundation—Identity—AlterIncluded
Care plans are billed separately from project work and can be started any time after launch. No lock-in contract — cancel any time.
Individual services — for one-off jobs, or add-ons to any package.
Websites
One-page website — build onlyfrom $990
3–5 page websitefrom $1,490
6–10 page custom websitefrom $1,990
Large / custom websitefrom $2,990
eCommerce websitefrom $4,490
Website redesign / refreshfrom $890
Additional standard page$250–400
Complex / custom page$400–750+
Branding
Logo refinementfrom $450
New logo + mini identityfrom $950
Full brand identityfrom $1,750
Full identity + guidelinesfrom $2,250
Social media brand kit$350
Business card design$180
Email signature design$150
Merchandise / workwear design$200/item
Photography & video
Photography, 2 hours$450
Photography, half day$650
Photography, full day$1,050
Drone photography add-on$300
Standalone drone shootfrom $500
Short social videofrom $450
Brand film, 60–90 secfrom $1,500
Domains, Google & analytics
Domain + DNS setup$150 + domain
Google Business setup$250
Google Business overhaul$350
Analytics + Search Console$180
Business email setup$150
Email migration, multiple usersfrom $250
SEO
Basic SEO setup$350
SEO audit$450
Ongoing local SEOfrom $450/mo
Other
Copywriting / copy polishingfrom $150/pg
General design & development$110/hr
All prices in NZD, excluding GST. Rates effective August 2026.
Download the full price list (PDF)05 — Good to know
The bits worth saying out loud.
Yes. They're genuine starting points, and most quotes land at or near the figure shown. Bigger sites, extra pages or specific requests are quoted above the from-price — and agreed with you in writing before any work starts.
Then we mix and match. The packages are a starting shape, not a cage — take the website from one and the photography from another, or build something from the à la carte list. Talk to me and we'll put together something that fits.
Every project starts with a short discovery chat to confirm scope and timeline. From there you get a written quote. A deposit secures your place in the schedule, with the balance due on delivery.
No. Care plans are billed separately from project work and can be started any time after launch — or not at all. There's no lock-in contract, and you can cancel any time.
All prices shown on this page are in New Zealand dollars and exclude GST. Your quote will show the GST-inclusive total.
You do. The domain is registered in your business's name, and the final brand files and site are yours to keep — whether or not you stay on a care plan.
06 — Get in touch
Let's talk about your project.
Tell me a bit about the business and what you're after. I'll come back with a straight answer on scope, cost and timeline.